Last month made it one year since former OnePlus co-founder Carl Pei unveiled his start-up with a rather surprising name – Nothing. The brand has only released a product, the Nothing Ear (1), a sleek pair of earbuds utilizing a transparent design. The earbuds have been a hot-selling product with the company boasting over 180,000 units of the earbuds in sales. A recent Counterpoint report also showed that the brand entered the top three ranking in India’s premium TWS segment in Q3 2021 with a 7 percent market share.
Nothing is planning to consolidate on this success with a couple of new products. Nothing India’s Vice President and General Manager, Manu Sharma has elaborated on the brand’s product plans going forward. The Indian head disclosed this in an exclusive interview with India Today.
He disclosed that the brand is working at an increased pace to release over five new products. He also stated that the company is looking to launch iconic products and the product development is at an increased pace.
Manu Sharma did not reveal a definite timeline for the product launch but we don’t expect all to be released in one fell swoop. The brand may likely launch one of the products before the year runs out while the others may be launched in 2022.
We also don’t have an idea of what the product mix will look like but since the Ear (1) was a hit, we expect another premium earbud at some point. Nothing may also launch a cheaper earbud in other to grab more market share. Earlier on, there were rumors of a Nothing smartphone and Power (1) power bank being in the works. We expect those to launch next year.
RELATED:
- Meizu POP3 true wireless earbuds with semi in-ear design launched in China
- Sony partners up with Meizu to offer better services on Xperia 1 III in China
- Meizu mblu Blus+ TWS earbuds with Active Noise Cancellation to launch on November 3
- India’s TWS earbuds shipments surpassed 8 million units in Q3 2021; boAt leads the way – Counterpoint
(source)
