At the moment, only a handful of brands have launched their own foldable smartphones in the market, which means that certain brands still hold a dominance in the market. While this was expected to change as more OEMs were expected to launch their own foldable offerings, it seems that delays and cancellations might have companies like Samsung and Huawei still dominate this segment.
Just earlier this week, we had reported on Google apparently cancelling its upcoming foldable smartphone, the Pixel Fold. Although the main reason for the cancellation is unknown, it appears that a mix of supply constraints and issues with development might have been the cause for cancellation. In other words, Samsung and Huawei still reign supreme in this category.
According to DSCC’s Ross Young, Google’s cancellation and other brands either delaying or downsizing their foldable phone production due to chip shortage will have Samsung’s share in the market go up from 83 percent last year to 86 percent in 2021. Previously, it was estimated by analysts that the South Korean tech giant’s market share would drop as more brands launch their foldable phones.
But it seems that this might not be the case anytime soon. Similarly, Huawei is still the second largest foldable smartphone maker, however, its market share stands at just 10 percent. Meaning, the foldable segment was easily dominated by the 2021 Galaxy Z Fold3 and Galaxy Z Flip3 models.
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