Smarwatch shipments across the globe rose by 16 percent year on year in the third quarter of this year. During this time, Samsung saw a strong performance with its Galaxy Watch 4 series, which helped in narrowing the gap with Apple.
According to a Counterpoint Research report, Apple still held the top spot in Q3 2021, with a 21.8 percent smartwatch market share. Although, its share dropped by 10 percent over last year due to the delay of its Watch 7 series. On the other hand, the South Korean tech giant’s Galaxy Watch 4 helped the brand secure its highest quarterly shipments. Furthermore, the company even reclaimed its second spot from Huawei and came closer to Apple, with a 14.4 percent market share in this quarter.
As per Senior Analyst, Sujeong Lim “Samsung performed better than expected in the third quarter. Although the Galaxy Watch 4 series shipments were much higher than expected, more than 60 percent of the total shipments were sold in North America and Europe, where the share of mid to high price range models is high. To further increase its market share, Samsung is expected to launch affordable models within 2 to 3 years to target the fast growing Asian market. One third of smartwatches sold in Q3 2021 were priced under 100 US Dollars.”
Notably, the robust demand for the Galaxy Watch 4 series also boosted the market share of Wear OS in the smartwatch OS market as well. Since Samsung made a shift to user Wear OS for its wearables, the market share of the OS surged to 17 percent in Q3 2021, which is a significant rise from 4 percent back in Q2 2021. This figure is expected to further rise in the arriving quarters.
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