Samsung is aiming to hold a share of at least 21.9% in the global smartphone market for the entire year of 2022, a new report shows. The company expects that there will be a revenge spending trend in 2022 on smartphones due to prolonged COVID-19, which should boost smartphone sales.

Global smartphone shipments are expected to hit 1.52 billion next year – a 7.6% year-on-year increase – and Samsung hopes to sell at least 390 million units out of that, if its goal of 21.9% share is realized. But out of that figure, only 33 million units are expected to be that of the Samsung Galaxy S22 series. From this, 14 million S22 units are expected to be sold while the S22+ and the S22 Ultra will bring 8 and 11 million units, respectively.

Samsung
Samsung Galaxy S22 Ultra (via LetsGoDigital)

Samsung is also planning an aggressive marketing campaign to help it fill the void left by Huawei, which it believes has still not been fully capitalized on.

Further, the South Korean tech giant expects Chinese smartphone OEMs to control a total of 45.5% market share in 2021. It also estimates that Apple‘s market share will rise from 15.8% in 2020 to 17.2% by the end of 2021.

Samsung has a rather jam-packed early 2022, starting with the launch of the Galaxy S21 Fan Edition at CES 2022, which will start on January 5. This will be followed by an Unpacked event in February where the Galaxy S22 series will be unveiled. In March, Samsung will lift the curtains on the Galaxy A33 and A53; in April the Galaxy A23; and in May Galaxy A73. The company expects to ship 267 million units for the entire year of 2022 of the Galaxy A20 and A30 series. And as for the Galaxy A50 and A70 series, sales of 92 million units are expected.

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