Tim Cook, the CEO of Apple, teased that the App Store currently has around 14,000 apps that are based on Augmented Reality (AR) technology. But, he added this figure will only grow even more as the company maintains its investment in the technology.
According to a PhoneArena report, the executive teased the future of App Store earlier this week, when talking about the Cupertino based giant’s plans for augmented reality. For those unaware, AR technology essentially adds a layer on top of the real world rather than bring the user to an entirely virtual world like VR (Virtual Reality). In response to a reporter’s question about the iPhone maker’s plans with the Metaverse, Cook stated that “We see a lot of potential in this space and are investing accordingly.”
This statement is in line with recent rumors that have hinted at Apple working on its first AR/VR mixed reality headset. As per our previous report, the headset was initially planned for a 2022 release, but now, the company has apparently delayed its launch to 2023. In other words, the mixed reality headset may be arriving alongside another one of Apple’s highly anticipated products, the Apple Glass.
For those unaware, this pair of glasses would appear to be no different from a regular one. But it will include AR functionalities. Cook also talked about the company’s research and development team has been working on various aspects like hardware, software, and services. He further added that “That’s where the magic really happens. There’s quite a bit of investment going into things that are not on the market at this point.”
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