Virtual learning and work-from-home situations caused by the ongoing pandemic have massively benefited the Chromebook segment as an easy choice for online classes and work. The devices saw a 13.5% increase in total shipping volume, with 37 million Chromebook shipments in 2021. However, it looks like this rapid growth might now be on a decline.
A recent International Data Corporation (IDC) report revealed the shipment volume of Chromebooks by the top five companies in which it was observed that the Year-0ver-Year growth was down by 63.6%.
Acer came out on top in Q4 2021 with 1.3 million shipments and enjoyed a 26.3% share of the Chromebook market. The brand however was down by 43.3% when compared to their 2.2 million Chromebook shippings in the fourth quarter of 2020.
Dell came in at second with 1 million shipments and commanded a 20.3% share in the Chromebook segment, however, the brand was down 63.6% compared to their 2.7 million Chromebook shipments in Q4 2020.
With a 16.1% market share, Lenovo secured the third position shipping 800,000 Chromebooks in Q4 2021. This is a 73.5% decline in shipments by the brand that shipped 2.7 million Chromebooks between October and December 2020.
In the fourth position, we have Samsung with 600,000 Chromebook shipments in Q4 2021. The brand was down by 22.4% compared to their Q4 2020 shipments.
Surprisingly, HP came in at fifth position with just 500,000 Chromebook shipments in Q4 2021 compared to their 3.5 million shipments in Q4 2020. This marked an 86.7% decrease in shipments year-over-year.
Jitesh Ubrani, a research manager with IDC stated that this drop in shipments of Chromebooks in Q4 2021 is due to “much of the initial demand for Chromebooks has been satiated in primary markets like the U.S. and Europe and this has led to a slowdown in overall shipments.”
He added, “Supply has also been unusually tight for Chromebooks as component shortages have led vendors to prioritize Windows machines due to their higher price tags, further suppressing Chromebook shipments on a global scale.”
Though Chromebook demand in emerging markets has seen continued growth in the past year and is expected to grow throughout the pandemic.
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