Samsung has apparently been losing its market share in the mobile processor market. Its Exynos series of chipsets have fallen in popularity, as MediaTek continues to dominate the market.
According to a Counterpoint Research report, the South Korean tech giant’s Exynos processors fell to the fifth position, with a meager market share of just 4 percent. This arrives as the company is in the middle of reshuffling its smartphone portfolio strategy to include sourcing from both in house and third party Chinese ODMs. In the meantime, Qualcomm and MediaTek have taken large chunks of the mobile AP (application processor) market, with the latter seeing great success in Samsung’s own smartphone lineup in the mid range segment for both 4G and 5G models.
At the moment, the Taiwanese chipmaker leads the market with a 34 percent global share. On the other hand, Exynos only had a 4 percent global and 2 percent share in 2 percent. Just earlier today (2nd March 2022), we had reported on MediaTek becoming the number 1 chipmaker in the US beating Qualcomm in the market. Meanwhile, Apple saw a slight decline of 1 percent in 2021 owing to the chip shortage issue, while Unisoc managed to snatch a notable 11 percent of the global SoC market share.
Lastly, Huawei continues to bear the impacts of the US sanctions on its supply chain, as its HiSilicon unit’s market share fell to just 1 percent last year. But as of right now, the Exynos’ decline in the segment can be due to the rising popularity of MediaTek chipset across every price point.
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