Samsung flagship-level phones could soon launch equipped with MediaTek processors — something that’s currently limited to the company’s budget Galaxy A series. This means that the share of self-developed Exynos chips in the flagship realm could see a dip.
The first phones to reflect on the move are expected to be the Galaxy S22 Fan Edition, which will likely be released in the second half of this year, followed by the Galaxy S23 series. Not all of the units will be featuring MediaTek chips, though, as only about half of the Galaxy S22 FE and Galaxy S23 phones are expected to use them (via Business Korea).
Samsung has to date relied on a Qualcomm + Exynos combo for its premium smartphone lineup so it isn’t clear what the division will look like if the MediaTek deal goes through. Three variants feel like a stretch but aren’t impossible. Jumping on to the MediaTek bandwagon should also bring in additional benefits such as increased profitability since Qualcomm chips have always been pricier.
MediaTek’s share in the global mobile application processor market stood at 33 percent in Q4 2021, second only to Qualcomm with its 30 percent share, according to a report from Counterpoint.
Meanwhile, Samsung’s Exynos chips only had a 4% share in the same quarter, which isn’t even close to the other two market giants. The company is having a hard time shaking off the impression about Exynos chips running hot and inefficiently, and had to even resort to increasing the share of Qualcomm chips over Exynos ones with the Galaxy S22 series.
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