The Indonesia smartphone market has witnessed a huge 11.5 percent increase in the first quarter of 2022, as per a report by Counterpoint Research. Oppo became the key player and led the market with a 22.3% share, while Vivo secured the second spot. Samsung took third place in the segment, whereas Xiaomi and Realme managed to get into the top fourth and fifth positions, respectively during the quarter.
A report from Counterpoint research says that Indonesia’s smartphone market grew 11.5% YoY in Q1 2022. The reason behind this increase is said to be the economic recovery of the country that started in the second half of 2021.
Unlike the US and European countries, The Indonesian smartphone market is dominated by Mid-range smartphones under $249. The market is flocked by Chinese OEMs like OPPO, Vivo, Xiaomi, and realme.
OPPO remained the largest contributor in the first quarter of 2022 with a 22.3% share, however, its lead over rivals Vivo and Samsung has shrunk, the report states. Vivo’s Y and V series maintained its popularity in the low-tier and mid-tier markets and helped the company acquire 20.6% of the market.
Samsung took the third spot in terms of market share in Indonesia. The company recorded a 5.1 percent annual growth with a 17.7 percent market share. On the other hand, Xiaomi and Realme captured the fourth and fifth spots in the country’s smartphone market with 14.3 percent and 11 percent market share, respectively in Q1 2022.
“Indonesia’s smartphone market will have a promising 2022 ahead. OEMs will continue to launch new models, bring more affordable 5G smartphones and drive online channel sales by partnering with e-commerce portals.” said Febriman Abdillah, Senior Analyst at Counterpoint Research. “The $150-$249 price range could become the fastest growing smartphone segment, accounting for 35% of the market.” Abdillah added.
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