Xiaomi has today officially announced its partnership with Leica, under which the company has been developing a new smartphone that is set to launch in a couple of months.
The Chinese company confirmed its “long-term strategic cooperation” with Leica and has revealed that they have been co-developing a flagship smartphone which will be officially launched in July this year.
This marks the fourth company Leica has collaborated with for mobile imaging after Sharp, Huawei, and Panasonic. However, Xiaomi has not revealed anything related to the upcoming flagship smartphone.
Given that the phone is set to launch in a couple of months, we expect it to come powered by the recently announced Qualcomm Snapdragon 8+ Gen 1 processor. Lei Jun, CEO of Xiaomi, has said that the partnership will provide a strong boost to the company’s imaging strategy without revealing the details.
Xiaomi appears to be following the footsteps of other Chinese brands to offer a distinguishing feature on its flagship or premium smartphone to make it stand out among devices from other brands.
The trend was started by Huawei in 2016 when the company partnered with Leica for the camera features on its flagship smartphones. OnePlus and OPPO have also teamed up with Hasselblad, while Vivo has partnered with Zeiss.
While the company has not revealed, the upcoming smartphone is likely to be the Xiaomi 12 Ultra, and if the rumors are anything to go by, then the device appears to be packed with features compared to other premium phones.
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