Samsung has just seen a great performance in the month of April 2022. The company managed to achieve a new record market share during this month, which was the highest ever in the past 5 years.
According to a Counterpoint Research report, the South Korean tech giant managed to see a 9 percent growth in sales year on year, despite the global smartphone sales falling by 8 percent year on year. During this time, the brand managed to capture nearly a quarter of the global smartphone market. This makes the highest ever single month market share for the company, since April 2017. Notably, the growth in April 2022 also helped the brand lead the global smartphone market for the third consecutive months this year.
Interestingly, we had previously reported on Samsung also achieving a record market share in Q1 2022. This record was also one of the highest ever market share in 5 years as well. Research Director Tarun Pathak stated that “Samsung captured close to one fourth of the global smartphone market in April 2022, reaching its highest single month share in the last five years. This was driven by the strong performance of the S22 series in the premium segment and the A series in the mid segment.”
As we move on to the second half of this year, Samsung is believed to retain its throne in the smartphone market in Q2 2022. The company is already the leader in the foldable smartphone segment, and still has a stronghold in the global smartphone market overall. So stick around for more, as it remains to be seen how the smartphone market develops in the coming months.
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