Thailand’s smartphone shipments witnessed a drop of 10% year-on-year in the first quarter of 2022, according to a report. Samsung maintained its leadership in the market. OPPO managed to take the second position, while Vivo remained in the third spot. Key reasons for the dip are believed to be the close-fisted consumers, supply constraints, especially for the low-end price segments, and rising inflation that is increasing the cost of ownership of phones across various price segments.
According to a report by Counterpoint Research, Smartphone shipments in Thailand have declined by 10% in the first quarter of 2022.
Samsung continued to lead the market and also succeeded in slightly improving its market share. Per Counterpoint, the company secured 18.7% of the total market share. Samsung retained its lead with the help of its well-planned distribution.
After Samsung, Oppo continued to be in the second position with a 17.4% market share. However, the company saw a decline of 4.2% year-on-year in the first quarter.
Vivo took the third spot in terms of smartphone shipments in Thailand with a 14.8% market share. Realme, one of the newest brands by BBK Electronics, ended up in the fourth position with an 11.1% market share followed by Xiaomi (10.4% market share).
“New models launched in Q1 2022 pushed volumes in the Thai market but the demand in the low-to-mid-level segments saw a slowdown. Tourism was supposed to pick up in Q1 but instead, the government was only able to loosen the restriction on international travel in Q2,” said Glen Cardoza, Senior Analyst with Counterpoint. “While the industry initiatives continue, consumers are reeling under rising inflation levels and a large number of them are holding on to their wallets,” Cardoza added.
The 5G percentage of smartphone shipments in Thailand reached 48 percent in Q1 2022 and is expected to rise further in the next months. The development of 5G industrial test cases and applications is being pushed in order to improve domestic efficiencies and export levels, as per the report.
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