Samsung dethroned Apple to become the leading tablet vendor in the Indian tablet market in the first quarter ending March 2022, as per a report by IDC. The South Korean company had a 40% volume market share in India during the quarter, growing 10% sequentially. Samsung not only led the Android tablet market but also dominated Apple’s iPad segment with its premium offerings.
According to a report by IDC, Samsung has become the leader in the tablet segment in India. The company saw a huge increase in sales. It accounted for 40% of total tablet shipment volumes in India during the quarter, which is significant growth of 10% against the last quarter, as per the report.
The IDC report also revealed that Samsung was able to ship a large number of Galaxy A8 series tablets, as well as the premium Galaxy Tab S8 series, which debuted in March of this year. In comparison to the previous quarter, Samsung gained more than 8.3% in the premium segment in Q1 2022. This indicates that the company is getting popular in the $500> range.
“The popularity of recently-launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India. “Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” Poswal added.
Samsung provides customers with a range of convenient payment options. The company recently launched financing plans to reduce the cost of ownership and attract more buyers. For example, the Samsung Finance+ plan provides easy EMIs to buyers with no post loan and credit history.
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(Source)
