Apple has dominated the premium smartphone segment market again. The company is the market leader in this category, with its iPhones series of smartphone being the most popular offering.
The news arrives from a Counterpoint Research report, which stated that the Cupertino based giant managed to acquire a massive market share of 62 percent in the global premium smartphone segment in Q1 2022. In other words, this means that the brand almost had a two thirds of the entire market under its belt. Typically, a premium smartphone is considered to be a handset that costs over 400 US Dollars. So two in every three devices sold above this price tag was an iPhone model.
Although, this also implies that some mid range phones like the Samsung Galaxy A53 5G model was also included in this list. But despite the likes of the South Korean brands having an advantage for having a more diverse smartphone portfolio, Apple still managed to dominate the entire segment in the first quarter of this year. As of right now, the iPhone maker’s shares are up by 5 percent over last year. Back in 2021, the iPhone 12 series was also quite popular thanks to the lineup being the first 5G enabled iPhones.
Interestingly, this also means that the iPhone 13 is currently the world’s best selling smartphone model, since it practically beat offerings from every other rival in the handset market by a large margin. Apart from this, the Samsung Galaxy S22 Ultra smartphone was the best selling premium Android smartphone in the market during this same period.
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