Mozilla Firefox browser is among the most well-known web browsers and makes a good alternative to Google Chrome. Like Chrome, Firefox is also Chromium-based and offers a lot of similar features.
In recent times, however, Firefox is trying to shift its image from a Chrome alternative to a superior browser. To accomplish this vision, Mozilla has focused heavily on user privacy features. The latest of these is the ability to remove trackers from website URLs automatically that comes with the Firefox v102 update.
For those unaware, multiple companies like Facebook, Marketo, Olytics, and HubSpot, utilize custom URL query parameters to track clicks on links. These custom URLs are essentially used to track your activity around the web. With this new update, the browser will give you a shorter URL and also it blocks all the tracking URLs.
The feature is called ‘Query Parameter Stripping’ and removes various query parameters used by the companies mentioned above. The list of tracking parameters that will be automatically removed from the URLs is as follows:
- Olytics: oly_enc_id=, oly_anon_id=
- Drip: __s=
- Vero: vero_id=
- HubSpot: _hsenc=
- Marketo: mkt_tok=
- Facebook: fbclid=, mc_eid=
To enable this feature, all you have to do is open the Firefox browser, go to Settings, click on Privacy & security and change ‘Enhanced Tracking Protection’ to ‘Strict.’
One thing to note is that this feature only works while browsing in normal mode and does not apply while browsing in Private mode.
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