In the second quarter of 2022 i.e. the period from April to June, smartphone shipments in India grew 3 percent year-on-year basis. 35 million smartphone units were sold during this period. However, the first half of the year recorded 1 percent year-on-year decline to 71 million units according to statistical data from International Data Corporation (IDC).
Although supply chain issues are easing now, IDC attributes the half-yearly decline to the rising inflation resulting in higher market prices.
As for brand performance, Xiaomi maintained its lead with a 20.4 percent market share. However, it is the only vendor in the top five list with a negative growth on a YoY basis during the same period last year. Realme came second with a 17.3 percent market share and a big 23.7 percent year-on-year gain. Vivo bagged the third spot with a 16.9 percent market share. It lead the offline segment with 24 percent and was the second largest 5G smartphone brand in the country. Samsung dropped to the fourth spot with a 16.3 percent share, however, it lead the 5G segment with a 46 percent shipments. OPPO was the fifth in the list with an 11.3 percent market share and a 2.3 percent YoY growth.
IDC says that the supply of 5G smartphones is much better than 4G leading to a higher average selling price but low demand. Online channels clocked a 5 percent YoY growth to 52 percent and this is expected to stay strong for the second half of the year due to the festive season. The ASP has reached a new high of $213 since Q4, 2020. The premium smartphone segment of $500 (~Rs 40,000) and above was the highest growing segment with an 83 percent YoY increase. Apple continued to dominate followed by OnePlus and Samsung.
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