Apple has asked its suppliers to make 90 million iPhone 14 units. The Cupertino-based tech giant plans to make roughly about 220 million iPhones in total in 2022 which is the same as last year. The latest information comes from the publication Bloomberg who cites people familiar with the matter. Apple is counting on demand from affluent customers and lesser competition in the smartphone market due to the global economic slowdown.
As per IDC forecast, the global smartphone market is expected to shrink 3.5 percent in 2022 after the market slid to 9 percent in the June quarter this year. Apple’s projections suggest that it is confident of weathering the storm. Huawei’s disappointing performance has weakened the competition in the premium smartphone segment. Additionally, shipments of Android phones are also going down.
Till 2021, Apple kept the sales figures of new iPhones at roughly 75 million units. Last year, it upgraded its target to 90 million units in anticipation of the increased demand due to COVD-19’s decline. Bloomberg reports that the percentage rise in iPhone sales will continue to be in the ‘single digits’ throughout the short to medium term.
Apple is expected to unveil four iPhone 14 models next month. The Pro variants will reportedly come with a new design on the front, an improved selfie camera, a new rear camera, and a faster A16 processor.
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