Apple Maps, when announced, was criticized a lot because of inaccuracies, but the company has made several changes to the application where it is now more reliable compared to earlier and a legitimate competitor to Google Maps.
Now, the company is adding a new feature to Apple Maps which is not available on Google Maps, but users won’t be happy about it. The company is gearing up to start showing advertisements in the mobile application from next year.
As per the latest report coming from Mark Gurman on Bloomberg in his Power On newsletter, Apple’s engineering team has already started working on the software to support search ads. He further adds that users could start seeing advertisements in the app as early as next year.
Previously, it was reported that the Cupertino-based technology giant had tested an internal version of the Maps app with search advertisements. It won’t be the first application from Apple to have ads as the company’s App Store is already serving ads.
As for the ads on the App Store, developers can pay Apple to prioritize their software in search results, ensuring it shows up at the top of the page for specific terms. The search ads on the Maps will work similarly where businesses can pay Apple to have their establishment show up higher in local listings where users search for relevant terms.
The development comes at a time when Apple is planning to expand its advertisement revenue. Currently, the company’s advertising business generates about $4 billion in revenue annually, but Todd Teresi, who is heading the department, is aiming to increase it to at least $10 billion per year.
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