Global wearable band shipments witnessed a decent 2.0% increase in shipments in the first quarter of 2022, as per a report. As a result of the growth, the shipment volume reached 41.7 million units, marking a return to growth after a decline of 3.7% in Q1. India remained third in overall wearable band shipments, trailing only China and the United States, with a 15% share for the first time.
According to a new Canalys report, global wearable band shipments increased by 2.0% to 41.7 million units in Q2 2022. Basic watches and smartwatch shipments grew by 46.6% and 9.3%, respectively. However, basic smart bands experienced a sharp 35.5% decline in Q2 2022.
Apple took the first spot in terms of shipments, with 8.4 million watches shipped, securing 26.4% of the market. Samsung finished second with 2.8 million units shipped, while Huawei stood in the third position with 2.6 million shipments.
Noise led the Indian wearable band market with a 29% market share, followed by Fire-Boltt and boAt, which had 25% and 20% market shares, respectively. This increase in sales enabled India to achieve its highest-ever market share of 15% in the second quarter of 2022.
“The local kings, such as Noise, Fire-Boltt and boAt, have found a winning formula to hit a quarterly shipment level of more than a million units quickly,” said Canalys Analyst Ashweej Aithal.
High affordability and appealing designs, marketed at young, savvy consumers, help vendors fulfill the current demand. But users often require deeper engagement with devices and health features to benefit from them. Users will soon look for improved devices and health features, such as better tracking accuracy and more health metrics. “Vendors must anticipate this shift in people’s needs to avoid disappointing users and continue to sustain growth,” Aithal added.
Related:
