Amazfit hopes to expand its business in the US with the launch of a trade-in program for customers in the country. The initiative will enable Amazfit to quickly reach out to more customers with its flagship smartwatches when released. The trade-in program is similar to what Samsung, Apple, and other brands are already doing in the US.
Amazfit already has a robust first-party and third-party sales network and will leverage its growing clientele in the US. The program applies to the latest Amazfit models, the GTS 4 and the GTR. The potential buyer is required to have an existing smartwatch that could be swapped for the new watch with an additional payment made. The eligible older Amazfit watches include the GT Series, Bip Series, and the first-gen T-Rex models. Other models like Fossil, Garmin, Fitbit, Samsung, and Apple are also available for trade-in.
The new service can be accessed through the sales page for first-party sales. The trade-in value of the swapped smartwatch could however be quite low. It is speculated that an Apple Watch model in good shape could fetch as low as $70 for the opportunity to get the newer Amazfit models. Amazfit is also partnering with Adidas to allow its devices to sync the Running app through Zepp. This will come via an upcoming update. The trade-in promotion in the US will last until October 7.
Related:
- Amazfit Band 7 with Xiaomi Band 7 design, up to 28 days of battery life launched
- Amazfit T-Rex 2 latest update adds Real-time Navigation & Route Import features
- Amazfit GTS 4 launched in Europe alongside the GTS 4 Mini
- Amazfit GTR 4 with dual-band GPS, AMOLED screen and more unveiled
- Amazfit T-Rex 2 latest update adds Real-time Navigation & Route Import features
(source)
