Apple had just recently announced its highly anticipated iPhone 14 series, which has begun sales all across the globe. However, it seems that the more expensive iPhone 14 Pro models are much more popular in the market, when compared to the base iPhone 14.
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Due to strong demand for the iPhone 14 Pro models, my latest survey indicates that Apple has asked Hon Hai to switch the production lines of the iPhone 14 to the iPhone 14 Pro models, which will help improve Apple's product mix/iPhone ASP in 4Q22.— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 19, 2022
The news arrives from a tweet from known analyst, Ming-Chi Kuo. He stated that the Cupertino based giant is planning on asking its suppliers to move away production capacity from the vanilla iPhone 14 model to the more expensive iPhone 14 Pro versions. It is making the shift due to the latter seeing higher demand, so raising their production should help raise sales in the fourth and final quarter of this year.
As of right now, Apple has apparently told Foxconn to raise iPhone 14 Pro series production, to increase the ASP (Average Selling Price) of its latest iPhone lineup. In other words, the analyst is expecting the increased shipments and sales to raise the ASP of the 2022 iPhones by around 10 percent. For those unaware, the brand had announced the iPhone 14 series during its Far Out event, with the new models featuring various improvements over the previous generation iPhone 13.
The new series included a brand new iPhone 14 Plus, which replaced the mini model while the Pro variants also brought a major change in design on the front. Meanwhile, the rear on these higher end variants also saw a bump in camera specifications as well. Interestingly, this news isn’t completely surprising since the Pro models in the iPhone 13 and even the iPhone 12 series performed better in the global market, which is also something Apple clearly recognizes.
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