Tablet shipments in the global markets declined 8.8 percent in the third quarter of 2022. As per International Data Corporation (IDC) OEMs shipped 38.6 million units between July to September compared to 42.4 million units in the same period last year. The total shipments in this quarter have also fallen compared to 40.4 million in Q2,2022. Alongside tablets, Chromebooks have also recorded a negative growth with shipments falling 34.4 percent year-on-year as well as previous quarter to 4.3 million units. 

In the tablet category, Apple continued to lead the industry with a 37.5 percent market share although shipments declined 1.1 percent to 14.5 million units year-on-year. Samsung came second with an 18.4 percent market share with 7.1 million units shipped. Amazon’s Kindle bagged the third spot with 4.3 million shipments and a 11.1 percent market share. Lenovo fell to the fourth spot with a whopping 36.6 percent YoY decrease in shipments to 2.7 million units. Huawei completed the list of the top five with 2.4 million shipments. Other tablet manufacturers shipped 7.6 million units with a 19.7 percent market share. 

Barring Huawei, all OEMs registered negative year-on-year growth. According to IDC, new manufacturers like Xiaomi, OPPO, Vivo, and Realme appear to have fueled strong competition in the lower range of devices.

As for Chromebooks, Acer overtook Dell for the top spot with 23.9 percent market share and 1 million shipments. Dell and HP came second and third with 0.9 and 0.8 million units sold respectively. Lenovo bagged the fourth spot whereas Samsung completed the list of top five. 

Related: