India’s smartphone shipment volume declined 11% YoY to reach over 45 million units in the third quarter of 2022 (July-September), according to the latest Counterpoint Research report. This is the first YoY decline for a third quarter and is reported to be due to the growing demand of Q3 2021 and the lower consumer demand for entry-level and budget products in the quarter.

Apple witnessed its highest-ever share of 5% in the country’s smartphone market during the quarter due to an aggressive channel push ahead of the festive season, says the report. The iPhone 13 became the first iPhone to lead overall smartphone sales in India in a quarter. In the premium segment (above Rs. 30,000), Apple led the smartphone shipments, capturing a 40% share.

iPhone 13

Xiaomi continued to top the market in the country; however, the firm saw a 19% YoY decline. This is due to the weak consumer demand in the entry tier, according to the report. Samsung took the second spot in Q3 2022 and was the only brand in the top five to register an annual growth.

Vivo captured the third spot as its shipments declined 15% YoY. The Y01 and Y15s in the budget segment, the revamps of the V series, and the increase in an online presence with IQOO and T-series smartphones helped Vivo maintain its third place in the market during the quarter. With a 14% share, Realme remained at the fourth spot in Q3 2022, while the OPPO smartphone ranked fifth with a 7% YoY decline.

Commenting on the market, Counterpoint’s Analyst Prachir Singh said, “Consumer demand started increasing in August and peaked in the last week of September during the festive sales, especially in the mid-tier and premium segments.” However, as the market exited Q2 2022 with high inventory and there was modest demand in the entry-tier and budget segments, we saw less than expected shipments during Q3 2022.

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