Samsung had just released a new advertisement earlier this week, which seemingly mocks Apple for not having a foldable iPhone under its belt. The new ad was titled “On the Fence” and takes a jab at Apple in what appears to be a retail store.

Samsung

Looking at the ad, we can see a man sitting on a fencing that overlooks this Apple Store. A fake Apple employee then walks up to him and says “Hey, what are you doing up there? You can’t sit on the fence.” The man on the fence responds by saying “But on the Samsung side, they have folding phones and epic cameras.” Following this, what appears to be another Apple customer gets interested in the foldable smartphones, while the employee tries to convince the man to leave.

The employee also states that “We’re waiting for all that to come over here,” but the customer asks “Why? It’s already over there.” This prompts the fake Apple employee to finally say that “Because that’s what we do. We wait.” This isn’t the first time that the South Korean tech giant has mocked the Cupertino based brand. It has taken jabs at the iPhone maker following any new release or any new features that it introduces, which Samsung already offers. But recently, these insults have been picking up, with the latest ones focusing on Apple not launching a foldable device yet.

Back in September 2022, Samsung launched the new Galaxy Z Fold 4 and Galaxy Z Flip 4 foldable phones with its first to foldables campaign mocking the iPhone’s lack of innovation. At the moment, it is still unclear if Apple has any plans to launch a foldable smartphone anytime soon. But there have been various rumors and patents that we have covered in the past. So stick around for more updates.

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