Apple had recently made the move of raising the price of its new iPhones in various markets, except the US and China. So now, customers buying the new iPhone 14 series in the US could still get the new models, while customers in other regions had to shell out a bit more money.

For those unaware, the iPhone 14 Pro starts from 999 US Dollars, while the iPhone 14 Pro Max starts from 1,099 US Dollars. This price tag has basically remained unchanged from the last gen iPhone 13 Pro series, which had an identical cost that was also reflected in the iPhone 12 Pro and iPhone 11 Pro models as well. But unfortunately, this consistency has finally come to an end. The Cupertino based giant is rumored to raise the pricing for its next gen iPhone 15 series, with global economics playing an integral role in the price hike across the globe.

According to a CNBC report, the US Dollar is quite strong among the global currencies. So, customers in the US do not have to worry about the price hike. Although, a stronger dollar value also implies that the foreign currency being converted givers lower dollar value to Apple. Thus, the brand hiked iPhone pricing to keep its revenue more consistent. An example of this is the Pound Sterling, which was valued higher than the dollar a year ago is now weaker.

As per Apple CFO Luca Maestri, “Essentially every currency around the world has weakened against the dollar. The strong dollar makes it difficult in a number of areas. Obviously, our pricing in emerging markets makes it difficult, and the translation of that revenue back into dollars is affected.” The CFO further added that “In some cases, for example, customers in international markets had to … they saw some price increases when we launched the new products, which is not something that, for example, U.S. customers have seen. And that’s unfortunately the situation that we’re in right now with the strong dollar.”

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