5G is still a developing industry in India, with many companies trying to penetrate the 5G smartphone market in the country. In 2022, Samsung dominated the 5G smartphone sector. At the same time, Samsung has also been making phenomenal progress with its Galaxy A series smartphones. As per the company’s recent statement, it is looking to make 5G technology more accessible throughout India – but it won’t do so at the expense of its 4G smartphone market. 

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Aditya Babbar, the Head of Product & Marketing in India for Samsung, recently announced that the Galaxy A series was the top-selling smartphone series in India in 2022, with over 10 million devices sold country-wide. Towards the end of the year 2022, Samsung surpassed Xiaomi to become the leading smartphone manufacturer in the country, which is commendable since Xiaomi had a strong grip on the smartphone market preceding that. 

What’s also interesting is that the South Korean electronics manufacturer previously introduced the Galaxy M and Galaxy F series, with the latter being exclusive to India. However, it appears that the Galaxy A lineup is still the preferred choice among budget-conscious customers in India, leading Samsung to retain focus on the same. Samsung’s senior director also stated that the company is striving to hold its position as the top smartphone manufacturer in the country, which is why Samsung will aim to derive 75% of its business in India from 5G devices.  

The budget smartphone market in India is Samsung’s core anchor. The company launched the Galaxy A14 5G in India earlier this month, priced at INR 16,499 (~$202), alongside the Galaxy A23 5G, which was priced at INR 23,999 (~$294). Until 5G technology becomes even more affordable, Samsung will continue to launch 4G smartphones alongside their 5G devices to cater to a broader section of the country’s population. 

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