In light of the ongoing global recession, the iPhone 14 models are seeing price drops in China, with reductions of up to 848 yuan (~$125) being offered to stabilize sales. This comes after Apple reported a decline in revenue during the December quarter due to the impact of COVID-19 on the supply chain and weak demand in the world’s largest smartphone market in 2022.
Online retailers in China, such as JD.com, have marked down the iPhone 14 Pro and Pro Max models by 800 yuan (~$118). With an additional 50 yuan (~$7.50) discount for members, these models are now available for 10.6% off the original price. This brings down the price of the 128GB iPhone 14 Pro by 848 yuan, down to 7150 yuan (~$1055).
Physical resellers have also jumped on the bandwagon, offering price cuts ranging from 630 yuan (~$93) to 725 yuan (~$107). Some of the most sought-after models have already sold out. For example, all iPhone 14 Pro models with 256GB or more storage were sold out at Suning outlets in Shenzhen shortly after the price cut was offered over the weekend.
Shenzhen retail chain Sundan also offered a 630 yuan (~$93) price reduction starting Sunday, but has now run out of stock for both the Pro and Pro Max models with max storage. The iPhone 14 Pro series runs on iOS 16 operating system and is powered by Apple A15 Bionic Hexa-core processor. It is packed with 6 GB RAM and 128 GB, 256 GB, 512 GB and 1TB internal storage options.
However, the prices on Apple’s official website and brick-and-mortar stores in China have not changed as of Monday noon. This suggests that there is still a good level of inventory available, with online delivery or pickup options available.
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