Smartphone shipments in India declined 10 percent year-on-year in 2022. As per International Data Corporation’s (IDC) quarterly and annual report, 144.3 million smartphone units were shipped last year. This is also the lowest figure since 2019. The shipments in the fourth quarter of last year i.e. the period between October to December also decline 27 percent year-on-year with 30 million units sold. Despite improvements in the supply chain, falling demand due to rising global inflation remained a challenge for the smartphone markets.
As per the IDC data, Xiaomi led the smartphone market in 2022 with 30.3 million shipments and a 21 percent market share. South Korean brand Samsung also maintained the second rank with 26.1 million shipments and an 18.1 percent share, thanks to the Galaxy A-series in the offline channel and the Galaxy M and F-series in the online markets. Vivo bagged the third spot with 22.9 million units sold and a 15.9 percent share of the market attributed to the T-series and iQOO brand in the online segment. Realme and OPPO were fourth and fifth in the list with 14.5 and 11.9 percent market shares respectively. All five OEMs recorded a negative year-on-year change.
The top three brands also maintained their position in terms of shipments and market share in the fourth quarter of 2022. OPPO and Realme swapper positions with the latter slipping due to a 65 percent decline in smartphone shipments in the corresponding quarter a year ago. OPPO’s A-series followed by F and Reno lineup lead the sales whereas Realme’s decline in Q4 2022 is cited to high inventory in the previous quarter.
The IDC report also adds that the online market had a 53 percent share of smartphone shipments whereas the offline segment dipped 15 percent year-on-year. The average selling price of the 50 million shipped 5G smartphones was $395 in 2022 which is down from $431 in 2021. The share of MediaTek and Qualcomm-powered phones dropped while the share of entry-level phones with UNISOC SoC doubled to 14 percent. The sub-$300 (~Rs 25,000) smartphone segment declined by 15 percent whereas the $300-$500 (~Rs 25,000 – 41,000) and above $500 (~Rs 40,000) recorded a 20 percent and 55 percent growth respectively. Cupertino-based tech giant Apple maintained its lead in the premium segment with a 60 percent share followed by Samsung with a 21 percent market. iPhone 13 was the third most shipped device in 2022.
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