Apple has a lot of influence over consumers, especially in the US. We already know which Apple products are popular, but it’s not always clear which age groups are driving this popularity. That’s where the latest survey from Consumer Intelligence Research Partners (CIRP) comes in. The survey aimed to find out which age groups are using which Apple products. The results show that the iPhone is mostly used by younger people. Here are the details…
Who Uses Apple Products? Survey Reveals Age Profile of Users
According to CIRP reports, iPhone is mostly used by younger people. 22% of iPhone users are aged 18-24, while the 25-34 and 35-44 age groups make up 27% and 23% of the iPhone user base, respectively. The iPad and the iPhone have a similar age split, but the Mac is even more popular among younger users.
The 25-34 age group has the most users across all three devices, with 27% of iPhone users, 28% of iPad users, and 31% of Mac users falling into this age group. This suggests that while young people play a big role in Apple’s success, they’re not the only ones. Almost 70% of all Apple users are under 45 years old. This confirms what past reports have hinted at, namely that young Americans are a big reason why Apple is so popular. There aren’t many iPhone, iPad, and Mac users above the age of 45.
This suggests that Apple’s current consumer base is mostly made up of younger generations. However, this may change in the future as Apple continues to inspire a loyal following. It’s clear that younger people are driving Apple’s success, but there are still plenty of older users too. Only time will tell if this distribution will change over the years.
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