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Google has been working to catch up to OpenAI since the release of ChatGPT, which took the generative AI industry by storm. After the underwhelming response to its first attempt at a conversational bot, Bard AI, Google has announced a new approach: adding AI features to all of its Workspace products, much like it did with social features during the Google+ era. These features will allow users to draft, reply, summarize, prioritize emails, brainstorm, proofread, write, and rewrite text documents, autogenerate images and even video with Slides, have Sheets create formulas autonomously, automate transcription notes in Meet, and enable workflows in Chat. For example, users can type the subject of their assignment into Docs and Google’s generative AI suite will quickly generate additional text. The Rewrite function can also rework existing content, even if it’s just bullet points. The new “I’m feeling lucky” option in Gmail is another addition to the suite.

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Following the Bard debacle, Google has doubled down on its commitment to ensuring that its AIs are not like Microsoft‘s. The company is building its products within the bounds of its AI Principles, which are legally binding like its old “Don’t be evil” motto. Johanna Voolich Wright, VP of Product at Google Workspace, emphasized that “AI is no replacement for the ingenuity, creativity, and smarts of real people,” and that the company’s AI-enabled Workspace suite requires guidance to function correctly. The suite is expected to roll out to English language users in the US by the end of the month, with additional languages and regions arriving in the near future.

However, some concerns have been raised about the implications of Google’s new approach. Critics worry that the over-reliance on AI could lead to a decrease in the quality of work, with users becoming overly dependent on AI-generated content. Others argue that the company’s AI Principles are not enough to ensure that AI is used ethically and responsibly. Regardless, it is clear that Google is betting big on AI, and the company’s new approach could have significant implications for the future of work and productivity.

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