ChatGPT continues to take the internet by storm. Artificial intelligence, which has been utilized for tasks such as writing code, books, and screenplays, has assisted people and institutions in numerous ways. Now, it appears that artificial intelligence is also making its mark on the gaming industry. Chinese video game companies are eagerly integrating artificial intelligence-generated content (AIGC) into their operations. Several developers and publishers, including NetEase and miHoYo, have expressed interest in hiring AIGC talent or investing in the technology. Here are the details…

Chinese Video Game Companies Embrace AI-Generated Content

Over a dozen gaming companies have advertised for AIGC-related roles on online job platforms like Liepin.com and Boss Zhipin. Positions range from engineers and researchers to art designers, with salaries reaching up to 1.1 million yuan per year. Chinese gaming companies such as TapTap, Giant Network, and Kunlun Tech are joining the AI bandwagon, and some have already begun applying AIGC to their products.

For example, NetEase plans to integrate a ChatGPT-like service into its upcoming mobile game, Justice Online. Though Tencent, NetEase, and miHoYo had established AI labs as early as 2016, the ChatGPT phenomenon has accelerated efforts to implement AIGC in the gaming industry. AIGC is expected to greatly impact game development, design, animation production, and more. However, analysts maintain that AI cannot replace the creative aspect of human thinking.

As gaming companies increasingly adopt AI technologies, some content creators are concerned about potential job losses. Dash Huang Yimeng, founder and chairman of XD Inc, revealed that two gaming studios recently replaced outsourced art design and translation teams with AI.Despite these concerns, industry experts predict that AIGC will continue to gain traction in the gaming world, with companies eager to capitalize on the latest AI advancements.

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