In 2021, Netflix made a surprising move, integrating mobile games into its platform. Netflix Games was a new gaming service launched by Netflix that allows subscribers to access and play games directly within the Netflix app. As of now, the service offers a selection of mobile games, which can be played on both iOS and Android devices. The games are included with the Netflix subscription, and there is no additional cost to play them. Even a year and a half later, the service is still in its early stages, and it remains to be seen how much Netflix will expand its gaming offerings and whether it will eventually include console or PC games. As per the latest reports, however, it seems that Netflix gaming enthusiasts will be able to use their iPhones to play games on their televisions.

Netflix

To boost the popularity of games on its platforms, Netflix seems to be taking active steps. Recently, a code snippet was spotted by a MacRumors writer, Steve Moser, that points towards the functionality of letting the user pick their iPhone as a controller for the Netflix TV application. It is worth noting that so far, Netflix games are only available on iOS and Android devices, not on TV-based applications. This move would imply that the company might be looking to launch newer games, or simply label itself as a more mainstream platform for games.

One might even question why Netflix is so bent on publishing games to its platform. Well, clearly, the company is looking to expand its offerings beyond just TV shows and movies, and to provide subscribers with additional entertainment options. By offering games, Netflix aims to keep users engaged on its platform for longer periods of time, which could lead to increased subscriptions and revenue. Additionally, games have proven to be a popular form of entertainment, and with the rise of mobile gaming, it makes sense for the platform to tap into this market. Finally, offering games may help Netflix differentiate itself from its competitors and appeal to a broader audience. None of its competitors, including Prime Video and Disney Plus are taking similar steps, so the company might just be onto something here.

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