Netflix‘s Squid Game, which premiered last year, quickly became one of the most watched series of all time. While fans eagerly await the release of the second season, Netflix is busy leveraging the brand to its fullest potential. The latest partnership involves a Hong Kong-based VR start-up, Sandbox VR, which specializes in providing an immersive gaming experience with cutting-edge equipment and hardware. Here are the details…

Sandbox VR and Netflix Bring Squid Game to Real-Life with Immersive VR Experience

Hong Kong based Sandbox VR has collaborated with numerous entertainment and media companies to create realistic and fully immersive experiences for users. Their Star Trek-themed game, developed in collaboration with CBS, was a hit among sci-fi fans. The company’s newest collaboration with Netflix is based on the dystopian thriller Squid Game, which has gained worldwide attention for its intense gameplay and gripping storyline.

Squid Game

According to CEO and founder Steve Zhao, the company’s content team in Hong Kong has been working on the Squid Game experience for the past five months, and it will be launched later this year at Sandbox VR’s arcades across the globe. Sandbox VR’s expansion plans have been supported by investors such as Adreessen Horowitz, Gobi Partners, and Alibaba Group Holding. The company has 34 locations worldwide and is building 12 new ones.

Despite the setbacks of the pandemic, the company has rebounded and is now focused on increasing its global footprint to 40 locations by the end of 2022. Zhao confirms that the company is already profitable and has no plans to raise new funds at this time. Sandbox VR’s journey has not been without challenges, and the pandemic dealt a severe blow to the company’s business, leading to its US operations filing for Chapter 11 bankruptcy in 2020.

However, the company has recovered and is now expanding its headcount, with 50 people working on research and development across product, technology, and content. Though the company’s growth in mainland China has been slow, it is making steady progress, and Zhao expects the location in Shanghai to return to normal operations this year. The company’s focus, for now, remains on the US market, where its collaborations with leading entertainment companies have proven to be a winning strategy.

As the virtual reality market is expected to grow significantly in the coming years, Sandbox VR is well-positioned to take advantage of this trend. With its unique approach to location-based VR and collaborations with entertainment giants like CBS and Netflix, the company hopes to continue its growth trajectory and offer guests a fully immersive experience that meets their fantasies. With the Squid Game collaboration, Sandbox VR is confident it will attract even more visitors to its VR facilities.

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