India’s smart TV market saw significant growth in 2022, despite macroeconomic headwinds such as persistent inflation. According to the latest market tracker from Counterpoint, smart TV shipments in India grew by 28% YoY in 2022, with MediaTek chips powering three-fifths of the smart TVs shipped in the country. Additionally, smart TVs accounted for 90% of total TV shipments in India, marking a record high.

Xiaomi continued to lead the market, with a 10.5% share, followed closely by Samsung Electronics. OnePlus, Vu, and TCL were among the fastest-growing brands in the smart TV segment, with OnePlus-branded smart TV shipments growing 80% annually.

Smart TVs MediaTek

According to Counterpoint Research analyst Akash Jatwala, Indian consumers prefer smart TVs with bigger screens and Dolby integration, and many brands are launching smart TVs with Google TV OS in the mid-segment (INR 30,000-50,000). Additionally, global, Chinese, and Indian brands accounted for 40%, 36%, and 24% of shares, respectively.

Market leader Xiaomi, which just celebrated its fifth anniversary in the Indian smart TV market, announced that all of its smart TVs sold in India are 100% made locally. The Bureau of Indian Standards reports that Xiaomi’s smart TVs sold in the country are made by TTE Electronics, Dixon, and Radiant.

The growth of the smart TV market in India is expected to continue, with affordable choices and more product launches. This growth is driven by the increasing availability of smart TVs with popular features like Dolby integration and Google TV OS. As more brands enter the market and competition intensifies, it will be interesting to see how market shares shift and what new innovations are being brought to the Indian smart TV market.

RELATED:

(Via)

RELATED ARTICLESMORE FROM AUTHOR