“Netflix plans to stop password and account sharing” – you’ve probably heard statements like this multiple times in the past year. Indeed, the company has been developing a way to boost its revenue and profit from users who share their accounts. They’ve even tested this approach in select Asian and South American countries. Up until now, most global users haven’t been affected. Sadly, this calm period is ending. Netflix has announced that they will soon start cracking down on password sharing. Here are the details…
Netflix crackdown on password sharing to begin soon
Netflix is preparing to implement its long-discussed policy against account sharing for all users. According to a letter sent to shareholders the other day, the policy will be in effect by the end of July in the United States and shortly thereafter worldwide. The company has estimated that more than 100 million households share passwords. This means that if these individuals were to either open new accounts or pay additional fees for the shared accounts, it could generate billions of dollars in extra revenue for Netflix.
Many users are curious about how Netflix will detect account sharing. In fact, the streaming giant is still working on this issue. The purpose of tests in Asia and South America is to solve these problems. For example, it would be quite frustrating for the system to think you are sharing your account while traveling or on vacation and then request an additional fee. The company is developing alternative solutions to ensure such scenarios do not happen.
If the question on your mind is “What will happen to those who share Netflix accounts?” we can say that two options will emerge for them. The first option is to stop sharing accounts and for everyone to have their own individual account. The second option is to compensate for Netflix’s loss by paying an additional fee for the other account or accounts. It’s up to you to decide which option is more reasonable for you, but one way or another, you must accept that the era of account sharing is coming to an end.
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