The competition between Android and iOS continues at full speed. On one hand, there’s Apple, and on the other, there are other manufacturers including Samsung, Xiaomi, and Oppo, all fiercely competing to capture the highest market share. Following this intense battle brings excitement to many technology enthusiasts. However, according to Canalys’ latest report, things are not going well for both sides. In the first quarter of 2023, Apple Inc and its Android competitors experienced a decline in sales in China. Here are the details…
Q1 Smartphone Sales in China Decline for Apple and Android Competitors
China is the world’s most populous country. As a result, securing a leading position in such a massive market is the dream of every smartphone manufacturer. Both Apple and other Android smartphone manufacturers are working diligently to sell more devices in the country. However, looking at the situation in the first quarter of 2023, both Apple and Android brands experienced a decline.
Apple, the top-selling brand in the first quarter, secured a 20% market share. However, its overall shipments in China fell to 13.3 million units, a 3% decrease compared to the same period in 2022. Other leading brands in the market also saw a decline in sales, causing total smartphone shipments to drop by 11% year-on-year, amounting to 67.2 million units. This marked the lowest quarterly total since 2013.
Although Apple remained the best-selling brand during this period, its total market share fell by 3 percentage points compared to the previous year. Android brands Oppo and Vivo, which follow Apple as the second and third best-selling brands, experienced shipment reductions of 10% and 7%, respectively.
Honor and Xiaomi Corp, companies that specialize in more affordable phone models, faced even more significant declines in their sales. Shipments for these companies dropped by 35% and 20%, respectively, suggesting that consumers were hesitant to make phone purchases, even at lower price points.
China’s GDP grew by 4.5% in the first quarter, surpassing expectations. Policymakers in Beijing are currently working on strategies to further stimulate demand. Despite this, economists anticipate that the majority of Chinese consumers and businesses will continue to spend cautiously throughout the year.
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(via)
