The competition in consumer electronics is going strong. Many brands, such as Apple, Samsung, Xiaomi, and Oppo, are fiercely competing to reach more users with smartphones and similar products. Of course, for us technology enthusiasts, watching this race is quite enjoyable. The International Data Corporation (IDC), which frequently prepares reports measuring market competition, recently published a report on global tablet shipments for the first quarter of 2023. According to this, Apple has once again left Samsung behind in the competition. Here are the details…
Global Tablet Shipments Drop by 19.1% in Q1 2023
IDC, worldwide tablet shipments experienced a significant 19.1% (YoY) decline in Q1 2023, amounting to 30.7 million units. This reduction harks back to pre-pandemic levels, mirroring the shipment volumes of 30.1 million units in Q1 2019 and 31.6 million in Q1 2018.
Global Tablet Shipments Q1 2023:
| Company | 1Q23 Unit Shipments | 1Q23 Market Share | 1Q22 Unit Shipments | 1Q22 Market Share | Year-Over-Year Growth |
| 1. Apple | 10.8 | 35.2% | 12.1 | 31.8% | -10.2% |
| 2. Samsung | 7.1 | 23.1% | 8.3 | 21.8% | -14.3% |
| 3. Huawei | 2.0 | 6.6% | 2.2 | 5.9% | -9.7% |
| 4. Lenovo | 1.9 | 6.2% | 3.0 | 7.9% | -37.1% |
| 5. Amazon.com | 1.4 | 4.6% | 3.7 | 9.8% | -62.0% |
| Others | 7.5 | 24.4% | 8.7 | 22.9% | -13.8% |
| Total | 30.7 | 100.0% | 38.0 | 100.0% | -19.1% |
All leading tablet vendors experienced a decline in Q1 2023. Apple and Samsung maintained their dominance, accounting for nearly 58% of the tablet market. Huawei climbed to third place, while Lenovo and Amazon ranked fourth and fifth, respectively. The reason for this sharp decline in almost all products is quite clear. As of 2023, the Covid-19 pandemic ended, and life returned to normal worldwide.
As practices like working from home and online education decreased, consumer frenzy also slowed down somewhat. Another reason is the increasing inflation and economic difficulties worldwide. Nonetheless, experts remain hopeful about the future of the tablet market.
Jitesh Ubrani, a research manager at IDC’s Mobility and Consumer Device Trackers, remains optimistic despite the downturn in tablet shipments. He notes the increasing interest from vendors, particularly Google’s re-entry, which could potentially enhance Android’s tablet experience and integrate tablets into smart home systems.
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