Apple has experienced a significant drop in Mac shipments during Q1 2023, with a 40.5% decline compared to the same period in 2022, according to market intelligence provider IDC. This decline has led to a reduction in Apple’s worldwide PC market share, which fell from 8.6% to 7.2% between Q1 2022 and Q1 2023. Here are the details…
Apple’s Mac Shipments Plunge Over 40%, Worse Than Major Rivals
While all five of the largest computer makers, including Apple, ASUS, Dell, HP, and Lenovo, witnessed double-digit drops in first-quarter shipments due to weaker demand and ongoing inventory challenges, Apple’s decline was the most significant among them. This downturn was not entirely unexpected, as Apple CFO Luca Maestri had anticipated double-digit declines in Mac and iPad sales for the March quarter.
| Company | 1Q23 Shipments | 1Q23 Market Share | 1Q22 Shipments | 1Q22 Market Share | 1Q23/1Q22 Growth |
| 1. Lenovo | 12.7 | 22.4% | 18.3 | 22.8% | -30.3% |
| 2. HP Inc. | 12.0 | 21.1% | 15.8 | 19.7% | -24.2% |
| 3. Dell Technologies | 9.5 | 16.7% | 13.7 | 17.1% | -31.0% |
| 4. Apple | 4.1 | 7.2% | 6.9 | 8.6% | -40.5% |
| 5. ASUS | 3.9 | 6.8% | 5.6 | 6.9% | -30.3% |
| Others | 14.7 | 25.9% | 19.9 | 24.8% | -26.0% |
| Total | 56.9 | 100.0% | 80.2 | 100.0% | -29.0% |
Apple CEO Tim Cook also acknowledged that the challenging macroeconomic environment had negatively impacted iPhone, Mac, and Apple Watch sales. Probably the current drop in shipments marks the end of the COVID-driven demand era, signaling a temporary return to pre-pandemic patterns. Despite heavy discounting, IDC researcher Jitesh Ubrani expects elevated inventory levels to persist until the middle of the year, and potentially into the third quarter.
While PC manufacturers are expected to struggle in the short term, IDC anticipates growth to rebound by the end of the year. The weakened demand presents an opportunity for PC manufacturers to reevaluate their plans and address supply chain issues. Apple, for instance, has started to encourage suppliers and assemblers to move their operations beyond China. This period of adjustment could prove beneficial for the company in the long run.
Apple’s shares closed down over 1.5% on Monday, and the company is set to report its March quarter earnings on May 4th. As Apple faces these challenges, stay tuned to Gizmochina for further updates on Apple’s market performance and strategies.
RELATED:
- Best Standing Desks in 2023
- Apple Reportedly Scraps Plans for a 27-inch ProMotion Display – What Happened?
- Lenovo Tab P11 Plus review – Awesome machine for its price range
- Sony WH-CH520 On-Ear Wireless Headphones Launched In India
- Apple MacBook Air 15-inch model production ramped up; expected to go official soon
(via)
