IDC’s latest report on the worldwide tablet market showed that tablet shipments had a slight decline of 3.3% YoY in 2022, with 45.7 million units sold in 4Q22. The tablet market has been on a two-year growth streak, but it has now come to a halt. Despite the decline, tablet shipments are still higher than pre-pandemic levels. On the other hand, Chromebook shipments saw a significant drop in 4Q22. Here are the details…
Worldwide Shipments of Tablets and Chromebooks Declined Sharply in 2022, According to IDC Tracker
Chromebook shipments saw a significant drop in 4Q22, with 24.3% YoY decline and 3.6 million units sold. The full-year 2022 saw a 48% decline in Chromebook shipments after experiencing an 180.5% growth in 2021.
| Company | 4Q22 Unit Shipments | 4Q22 Market Share | 4Q21 Unit Shipments | 4Q21 Market Share | Year-Over-Year Growth |
| 1. Apple | 22.5 | 49.2% | 17.5 | 38.3% | 28.8% |
| 2. Samsung | 7.7 | 16.8% | 7.2 | 15.8% | 7.1% |
| 3. Amazon.com | 2.5 | 5.4% | 3.6 | 7.9% | -31.1% |
| 4. Huawei* | 2.3 | 5.1% | 2.5 | 5.5% | -8.6% |
| 4. Lenovo* | 2.3 | 5.1% | 4.6 | 10.1% | -49.9% |
| Others | 8.4 | 18.4% | 10.2 | 22.4% | -17.3% |
| Total | 45.7 | 100.0% | 45.6 | 100.0% | 0.3% |
| Company | 2022 Unit Shipments | 2022 Market Share | 2021 Unit Shipments | 2021 Market Share | Year-Over-Year Growth |
| 1. Apple | 61.8 | 38.0% | 57.8 | 34.3% | 7.0% |
| 2. Samsung | 30.3 | 18.6% | 30.6 | 18.2% | -0.8% |
| 3. Amazon.com | 16.0 | 9.8% | 16.1 | 9.6% | -0.7% |
| 4. Lenovo | 11.6 | 7.1% | 17.7 | 10.5% | -34.6% |
| 5. Huawei | 9.1 | 5.6% | 9.8 | 5.8% | -7.0% |
| Others | 34.0 | 20.9% | 36.4 | 21.6% | -6.6% |
| Total | 162.8 | 100.0% | 168.3 | 100.0% | -3.3% |
Apple and Samsung continued to lead the tablet market, with Apple’s market share increasing by 10 percentage points in 4Q22 due to the launch of several new products. Samsung’s focus on its premium tablet lineup also helped drive shipment volume. Amazon, on the other hand, saw reduced shipments due to a soft demand, despite the fourth quarter being its best shipment quarter.
Huawei and Lenovo were in a statistical tie for the fourth position, with Huawei seeing an increase in large-screen tablet sales in China, and Lenovo’s shipments declining due to the end of several commercial projects. As the tablet market faces saturation and an economic downturn, vendors will need to focus on the commercial segment to drive sales.
IDC analyst Anuroopa Nataraj stated that vendors will need to rethink their product portfolios to cater to consumers, education, and corporate to drive demand and keep up with the changing market dynamics.
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(source)
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