The automobile industry is rapidly becoming more integrated with modern technology. Once a sector rooted in motor engineering, it is now gradually digitalizing with the spread of technologies such as electric vehicles and autonomous driving. This is creating new opportunities for companies of all sizes. However, it is not easy to break into a market dominated by century-old manufacturers. To succeed, many companies are finding that collaboration is essential. For example, Nvidia and MediaTek have recently partnered to develop connected car technology. Here are the details…
Nvidia and MediaTek Collaborate on Next-Generation Vehicle Systems
Nvidia and MediaTek have announced a partnership to develop advanced vehicle infotainment systems. The partnership will see MediaTek integrate Nvidia’s GPU chiplet and software into its system-on-chips (SoC), which it provides to automakers for infotainment displays. The partnership will enable automakers to develop more sophisticated and immersive in-vehicle experiences.
The systems will be capable of streaming video, running games, and AI tasks to interact with drivers. Dashboard displays will provide an external view of the vehicle’s environment, while cameras will monitor the driver. “The automotive industry needs strong companies that can work with the industry for decades at a time,” Nvidia Chief Executive Jensen Huang told a news conference in Taipei, pointing to a long product cycle for car makers.
The partnership is a major coup for Nvidia, which has been looking to expand its reach into the automotive market. MediaTek is a leading supplier of semiconductors to the automotive industry, and its partnership with Nvidia will give the company a major advantage in the development of advanced infotainment systems.
Infotainment systems are the in-car computers that control things like the radio, navigation, and climate control. They are becoming increasingly sophisticated, with features like voice recognition, streaming video, and gaming. Nvidia and MediaTek’s partnership will allow them to develop infotainment systems that are even more advanced and user-friendly. The partnership is also a sign of the growing importance of AI in the automotive industry.
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