The popular video games maker and publisher, Ubisoft, has just announced that it will be closing down its official online store in mainland China. The company will be ceasing direct sales of its merchandises in the region as well, but its not all bad news.
Assassin’s Creed publisher Ubisoft makes a strategic adjustment in China
The French video gaming studio is known for some of the most popular AAA game franchises in the market. This includes the likes of the Assassin’s Creed and Far Cry series. But despite its popularity, it has decided to shut down its online store in the largest video game market. So now, UBisoft’s flagship store on Tmall will no longer be selling directly to consumers in China. The move was apparently a part of a strategic adjustment in the region, which will have the brand “no longer operate its merchandise sales business in China”.
The company made the announcement last week from its official Weibo account (a Chinese microblogging website). As per a statement from a Ubisoft China representative “Following a review of our collectibles and merchandising products strategy in China, we have decided to stop our direct sales in the country”.
However, the video game publisher also announced that it will still be selling its merchandise from its partners in the Chinese market. The statement adds that “We will continue to launch products in collaboration with licensing partners, and these will be available on the sales channels of our partners”. Notably, the news also arrives just ahead of its Ubisoft Forward Live will take place on June 12th, where it will likely announce the new Assassin’s Creed Mirage.
RELATED:
- Ubisoft Announces Assassin’s Creed Mirage, set in Baghdad
- Ubisoft won’t Attend E3 2023, will Host its Own Event
- Ubisoft to Release Nine More Assassin’s Creed Games, Six Currently in Development
- Best Controllers for Tekken in 2023
- Honor 90 vs Honor 90 Pro: Specs Comparison
