Apple and Samsung are locked in a fierce battle for smartphone supremacy. The two companies compete in markets all over the world, each vying to sell more phones and attract more users. However, a recent study seems to put Apple in an embarrassing position. According to the latest reports, Americans prefer Samsung over Apple. Here are the details…
Apple No Longer the Most Popular Brand in America, New Survey Reveals Samsung is Top Choice
A new survey by Axios Harris Poll has found that Samsung has surpassed Apple as the most popular brand among Americans. The survey, which was conducted in May 2023, asked Americans to rate their favorite brands across a variety of factors, including quality, value, and customer service. Samsung received an overall score of 84.6, while Apple received an overall score of 83.0.
For the first time, Samsung has outranked Apple in polls. In 2022, Apple was the leading brand, with Samsung in second place. However, it’s important to note that this doesn’t necessarily mean that Americans prefer Samsung Galaxy phones to iPhones. Samsung offers a wider range of products than Apple.
The company makes everything from smartphones to TVs to smart home appliances, while Apple primarily focuses on smartphones and computers. This gives Samsung a broader appeal to consumers. For example, someone who is already happy with their Samsung TV may be more likely to choose a Samsung smartphone when they’re ready for an upgrade.
Of course, smartphones are still a major part of Samsung’s business. The company’s Galaxy line of phones is one of the most popular in the world. But it’s worth keeping in mind that Samsung’s overall popularity may be due to its wider range of products. In addition to Samsung and Apple, the top 10 brands in the Axios Harris Poll were:
- Patagonia
- Costco
- Amazon
- Disney
- Netflix
- Toyota
- Samsung
- Sony
- Honda
- Subaru
The survey also found that Americans are increasingly turning to foreign brands. For example, seven of the top 10 brands in the survey were foreign-owned. Click here to complete list of most popular brands in America.
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(via)
