The global smartphone market is in a state of decline. Almost every other OEM is registering negative growth, except for one — Honor.
Ever since Honor separated from its parent company Huawei, it has been slowly increasing its presence in markets outside China. Counterpoint Research has published a report noting the achievements of the brand.
The article talks about Honor’s key international markets and its product portfolio. Let’s go through some of the important takeaways.
Honor enters top 5 in multiple countries
As per Counterpoint, Honor was the only major brand other than HMD Global to register growth in markets outside China in the first quarter of 2023. The company grew four times compared to the same quarter last year.
Honor’s market share increased at a time when other Chinese brands saw a decline by double-digits. Europe, MEA (Middle East & Africa), and LATAM (Latin America) were the company’s key global markets.
In Europe, the brand grew by over five-fold. It was able to achieve this by partnering with major retailers as well as operators like Three, Orange, SFR, and Wind Tre.
The brand managed to increase its market presence with just three lineup of smartphones, namely Magic series, Number series, and X series. These three fall under premium, mid-range, and budget segments, respectively.
Honor registered a whopping eight-fold growth in LATAM. It is already a top-five brand in Colombia and Peru. It is also gaining momentum in Panama and Guatemala.
The brand also grew six-fold in MEA. The Middle East, in particular, was one of the key growth regions. It is a top 5 brand in UAE, Saudi Arabia, and Iraq.
Though most of Honor’s sales come from its X series outside China, it is expanding its premium portfolio with expensive slab and foldable phones. You can learn more about what Counterpoint Research has to say about Honor’s future here.
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