In a recent report by IT Home on June 17, JPMorgan Chase, the renowned investment bank, revealed the latest findings from Wave7 Research’s April 2023 data. The survey, which focused on US operators, unveiled an interesting shift in iPhone sales volume. According to JPMorgan Chase analysts, the iPhone 14 Standard Edition has now overtaken the iPhone 14 Pro Max, becoming the current best-selling iPhone model.
The iPhone 11 is also a surprisingly popular iPhone model among users
During the month of April, the iPhone 14 Standard Edition claimed a 19% market share among US operators, surpassing the iPhone 14 Pro Max, which slipped to second place with 18% market share. Meanwhile, the market share of iPhone 14 Pro models experienced a decline from 16% to 15%. Surprisingly, the iPhone 14 Plus, often regarded as the least favourite out of all the models in the lineup, managed to maintain a stable market share of 7%.
Adding further insight, JPMorgan analysts highlighted that the overall iPhone market share among the three major US operators witnessed a significant increase in April, reaching 67%. This figure represents a notable jump from the 61% market share recorded in March.
Although the report did not provide specific numbers for other iPhone models, the JPMorgan analyst did acknowledge the ongoing popularity of the iPhone 11, which continues to be Apple’s core offering for prepaid sales.
This latest development showcases the dynamic nature of the smartphone market, where consumer preferences can quickly shift. Apple’s ability to capture the attention of users with the iPhone 14 Standard Edition demonstrates the company’s prowess in meeting consumer demands and providing a compelling product.
As the year progresses, it will be fascinating to observe how the sales landscape evolves and whether Apple can maintain its position as the dominant force in the smartphone industry. With new features, innovations, and marketing strategies on the horizon as the company gears up to drop the iPhone 15 lineup, the battle among smartphone manufacturers is set to intensify.
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(Via)
