Apple’s much-anticipated iPhone 15 series, set to launch in 2023, is facing some production hiccups, leading to a lower initial stock than its predecessor, the iPhone 14 series. The estimated stock for the same period in 2022 was around 90 million units, but the iPhone 15 series is expected to have an initial availability of 83 to 85 million units due to technological difficulties in the manufacturing process.
Screen Manufacturing Issues: The Culprit Behind Lower iPhone 15 Stock
The primary issue revolves around the production of display panels for the iPhone 15 Pro and Pro Max models, both featuring ultra-thin bezels achieved through a novel manufacturing process. Apple’s supplier, Foxconn, identified problems with the LG-manufactured displays during the risk ramp stage of production, where the screens failed the reliability test after undergoing the new Low Injection Pressure Overmolding (LIPO) process. This has caused delays, particularly affecting the iPhone 15 Pro Max, leading to potential shortages.
Despite these challenges, the iPhone 15 series promises exciting new technologies. One notable advancement is the implementation of stacked battery technology, offering better battery life and faster charging speeds for users. Additionally, the iPhone 15 Pro Max may come with a periscope lens, and all Pro models will feature the advanced 3nm A17 Bionic chipset. Non-Pro models will also include the Dynamic Island, and the entire series is expected to adopt USB-C this year.
Apple recently released its financial report for the second quarter of the 2023 fiscal year, showing a slight year-on-year decrease in revenue of about 2.5%. The company’s net income during the same period experienced a decrease of about 3.4%. In the Greater China region, revenue also declined slightly from the previous year. Despite the production challenges and the challenging macroeconomic environment, Apple’s CEO, Tim Cook, reaffirmed the company’s commitment to making long-term investments.
As the iPhone 15 series introduces compelling features and potential scarcity due to lower initial stock levels, consumer anticipation is expected to rise, leading to higher demand for the new iPhones upon their launch.
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