The iPhone 15 hit store shelves worldwide on Friday, drawing large crowds at Apple stores. Analyst Ming-Chi Kuo has now shared his thoughts on the performance of the new iPhones and how Apple’s Q4 2023 is expected to go.
According to Kuo, the new iPhones are selling well, and Apple is likely to have a strong fourth quarter in 2023. That’s all thanks to higher-than-expected iPhone sales—especially for the pricier models—and increased shipping capacity compared to last year.
Kuo estimates that Apple will ship 35 million units of the iPhone 15 Pro Max in Q4, up from 28 million units of the iPhone 14 Pro Max in the same period last year. He expects this model to be the primary growth driver for Apple during the quarter.
The iPhone 15 Plus is also performing well, despite an initial order quantity that fell short of demand. Apple ordered fewer models than expected based on early sales results hunting stronger demand for this particular model as well. This mirrors a similar trend from the previous year, where the iPhone 14 Plus faced shipping delays but ultimately sold more than anticipated.
In contrast, Kuo states that the standard iPhone 15 and iPhone 15 Pro have not met expectations, potentially leading to order cuts if Apple does not adjust their prices. Although it is unlikely that Apple will lower the prices of these models, there may be increased promotional incentives offered to boost sales.
Despite some challenges with certain models, Apple’s success with the more expensive variants is a positive trend for the company. It will be interesting to see how Apple’s actual performance aligns with the predictions of industry analysts in the coming months.
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(Via)
