TikTok has started testing a $4.99 monthly subscription plan for users in the US. The subscription service is unique in that it is ad-free. Some new code within the app shows that TikTok is already testing the new service.
Currently, the new TikTok subscription service is pegged at $4.99 per month. This could change in other markets when the service extends beyond the US. There are no details yet on the full product launch of the TikTok subscription service.
TikTok has continued to revolutionize how apps share videos with the short-format videos it entered the market with. In the wake of the TikTok success, many apps like Facebook and YouTube have incorporated short format videos into their ecosystem. The app also provides a bouquet of video editing tools for content creators. Ad-free subscription services are quite common in the industry and TikTok is entering the fray.
Apart from the string of code seen from the app, there had been no official TikTok announcement on the matter. The US testing of the TikTok subscription service could expand to a full service for multiple markets. Also, since it is in the testing phase, final pricing may differ from the current price and may also be market-determined.
TikTok has seen massive growth in ad revenue over the years. It has several revenue-sharing mechanisms for creators, as well as a direct Live Subscription feature. The ad-free user experience can be very exciting but TikTok has to balance the optics to remain competitive in its niche area of short format videos.
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