Google is in trouble with the US government. The US Justice Department is conducting an antitrust suit against the company. Accused of using its power and resources to overshadow competitors and create unfair competition, the company is backed into a corner by rivals like Microsoft. Of course, Google has denied the allegations and says that it will vigorously defend itself in court.
The outcome of the case is uncertain, but it seems the damage will be significant as the case continues to face new challenges. The latest information showed that Apple considered switching private default search engine to DuckDuckGo from Google. However, they rejected it due to the money coming from Google.
Apple Considered Switching Private Default Search Engine to DuckDuckGo, but Ultimately Rejected the Idea
The lawsuit filed by the US Justice Department against Google has revealed many new details about the technologies we use every day. Court documents showed that in 2018, Apple had discussions with DuckDuckGo to replace Google as the default search engine for private browsing mode in its Safari browser.
The transcripts show that Apple executives were concerned about Google’s dominance in the search engine market and the potential privacy implications of its data collection practices. They also believed that DuckDuckGo’s privacy-focused approach could be a valuable addition to Safari’s private browsing mode.
However, Apple ultimately decided against switching to DuckDuckGo. The transcripts show that Apple executives were concerned about the quality of DuckDuckGo’s search results and its ability to handle the high volume of traffic that Safari generates. DuckDuckGo has long marketed itself as a more privacy-friendly alternative to Google.
It does not track its users’ search history or target them with personalized ads. However, DuckDuckGo’s search results are not as comprehensive or accurate as Google’s. The company has not publicly commented on the matter. However, it is possible that Apple was concerned about the potential impact on its revenue. Google pays Apple billions of dollars each year to be the default search engine on Safari. This was also the reason the case started in the first place.
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