As a tech site, this is beyond our usual coverage, but technology brand Nothing now makes clothes, yes. But you shouldn’t be surprised since the maker of Nothing Phone (1), Phone (2), and a variety of other electronics recently also announced a Lager beer. The new product is called Nothing Apparel and the company describes it as a uniform for the designers, and engineers.
Nothing entered the smartphone industry with ambitions to do something out of the box, and while their smartphones are indeed unique, that wasn’t enough. The company seems to be branching into the fashion industry with the new Nothing Apparel.
The Carl Pei-led startup says “Nothing apparel is a uniform for the designers, engineers. The creators. Anybody that wants to make something new happen. Inspired by our hardware, classic factory wear and our unmistakable visual identity, this is Nothing’s design ethos in textile form.” Nothing says the workwear is conceptualized in collaboration with Swedish consumer electronics company Teenage Engineering.
The new line of clothing will reflect the classic style of factory workers who build tech products. The first pieces will be on sale at Dover Street Market in London until October 15, or until they sell out. More pieces will be released later at the Nothing Store in Soho.
Nothing Apparel isn’t the new product we were expecting from the startup, but it’s still pretty cool. And can you imagine all the puns you’ll get to make if you wear it? (“I’m wearing Nothing!” is the first one that comes to mind.) Also, props to Nothing for not using the semi-transparent design of its smartphones on the Nothing Apparel.
Related:
- Nothing Phone 2 gets Nothing OS 2.5 Open beta Based on Android 14
- CMF by Nothing announces Flipkart exclusive blind drop pre-order sales pass
- Nothing x CASETIFY Mini Pouch for Nothing Ear (2), iPhone 15 Pro Max cases unveiled
- Get Nothing Phone (2) for Rs. 32,999 at Flipkart BBD sale: Here’s How
(Source)
