Snapchat is a massively popular social media platform. It has been a big hit since its early years, and now, it has achieved a new milestone as its user numbers have crossed the 400 million mark. So here are all the details.

Snapchat users are over 400 million strong

In its latest earnings report for Q3 2023, Snap announced that the user base of Snapchat has grown to more than 400 million. The social media app achieved this notable milestone by bringing in 9 million new users in just the last quarter alone. This brings up its total daily active users (DAUs) count to 406 million to be exact, marking a rise of around 12 percent when compared to last year.

Snapchat

Interestingly enough, the company managed to hit the new user high despite laying off around 20 percent of its workforce last year. For those unaware, Snap had downsized its staff and employees to cut losses as advertising revenue had fallen. However, following these layoffs and recent product feature additions, Snapchat has managed to bring in fresh users to its platform. Earlier this month, Snapchat released a new update that let users embed content and even introduced AI powered fill features. Although, it even faced scrutiny from the UK regulator for how its Snap My AI chatbot was interacting with minors.

In the latest financial report, the social media giant announced 1.19 billion US Dollars in revenue for the quarter. This showed an increase of 5 percent compared to the same period from last year. Snap also attributed the growth to its Snapchat+ subscription service as an additional source of revenue. For a monthly fee of just 4 US Dollars, subscribers get access to exclusive and experimental features. Snapchat currently has over five million users subscribed to its premium service.

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